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Facebook - A Friend For Your Business
With its adaptable applications that allow users to post video clips and interact with friends, it might seem to some that Facebook offers little more than a souped-up version of standard email. Many CEOs are becoming hot under the collar as employees spend more time "poking" than working. The reaction is often draconian, with businesses issuing guidelines for use - or worse, total bans during working hours. This seems odd, seeing as the whole world is apparently going Web 2.0. A quick Google News search shows there have been more than 16,000 news stories written about Facebook in the past month. More to the point, digital natives: the next generation of workers to enter the workplace, have grown up using social networking technologies and will expect to be able to use Facebook, Bebo and others. In an age when businesses are quick to spot a new online opportunity and thrash it to within an inch of its life, are CEOs being rather short-sighted when it comes to Facebook and Web 2.0 applications? Lessons from past transgressions are not hard to find. After shying away from online commerce in the immediate aftermath of the dot-com downturn, businesses now see a strong web presence as a given. So, maybe a little bit of patience and foresight is required, with technology leaders required to sell the benefits of social networking to the business? Take storage space, for example. Employees who chat over email and share photographs of their personal lives are creating the risk of an information overload. The answer lies with Facebook. Companies should also allow workers access to free online mail accounts to save storage space, allowing employees to send messages and photographs and stop hoarding data on business systems. Technology leaders who are keen to adapt to the business options offered through social networking, meanwhile, will have a leading edge over their competitors. Facebook recently launched Facebook Pages, allowing users to connect with specific businesses and to post restaurant reviews, buy tickets for a film or talk about a new promotion. Such initiatives are just the start of an ongoing movement towards all things Facebook, and Web 2.0. You can either join in with the natives, or be a social networking outcast. For the sake of your business, make the right choice. --- Gravity Internet offers complimentary email accounts to all existing and new broadband clients.
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Contributor's Note
About the Author:
Tema Hassan is the Technical Director of Gravity Internet with over 11 years experience in the Telecoms and ISP industries.
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